About

I am an organized, creative and highly efficient media and communication professional who is capable of producing and delivery online/offline content that engages the audience and drives recognition. 

GROW YOUR BUSINESS

I HAVE HELPED MY BOSS GROW HIS BUSINESS BY THE FOLLOWING RESPONSIBILITIES:

  • Report to the whole management team drawing information and data from both internal team and clients.
  • Provide communications and advocacy to management team for the implementation of the strategic plan, through development
    and designing communication materials such as brochures, email, power point presentations, briefing materials, etc.
  • Regularly gather content to use in communications and products, including photo, video, audio, stories, interviews, suited both offline and online (brochures, posters, etc.)
  • Establish and maintain an internal library of relevant documentation, photos, videos (with adequate indexing and consent
    documentation) materials.
  • Plan the digital marketing budget and update posts on social media and website.
  • Plan the media by sending press release and inviting media professionals.
  • Set up branding campaigns by supporting social activities and building community.

BUSINESS GROW WITH CLEAR SCOPE

Marketing Problem

All media planning starts with a problem in the context of national, local, or business-to-business marketing/advertising. Examples of the kinds of problems could be how much to spend for advertising next year, how to increase sales volume, or how to stop eroding market share.

Situation Analysis

Purpose: To understand the marketing problem. A company and its competitors are analyzed on the basis of:

  1. Size and share of the total market
  2. Sales history, costs, and profits
  3. Distribution practices
  4. Methods of selling
  5. Use of advertising
  6. Identification of prospects
  7. Nature of the product

Marketing Strategy Plan

Purpose: To plan activities that will solve one or more of the marketing problems.Includes the determination of:

  1. Marketing objectives
  2. Product spending strategy
  3. Distribution strategy
  4. Which elements of the marketing mix to use
  5. Identification of “best” market segments

Creative Strategy Plan

Purpose: To determine what to communicate through advertisements. Include the determination of:

  1. How product can meet consumer needs
  2. How product will be positioned in advertisements
  3. Copy themes
  4. Specific objectives of each advertisement
  5. Number and sizes of advertisements